How we reached voters in fall 2018

We estimate that we reached 40,000 to 50,000 Portland area voters, providing reliable information to them for the November 2018 election.   Here are the numbers to back up our estimate. (We assume that many voters used more than one of our resources, so the number of voters we think we reached is less than the sum of the figures shown below.)

  • We distributed all of the 15,500 Voters’ Guides we printed. Some were used by more than one person.
  • There  were 9,671 views of the videos of our election forums.
  • There were 4,613 views of our Video Voters’ Guide.
  • We linked to video voters’ guide interviews done by our sister League in Clackamas County. Oregon voters viewed these 9,344 times–with about 2,400 views in Multnomah County.
  • Comcast and Frontier public access stations broadcast each of our videos six times.  These stations reach more than 400,000 households in Multnomah County.
  • We advertised in four local newspapers, on two local radio stations and with Google ads. These media sources reached about 200,000 people.
  • Google Analytics reports that there were 7,871 active users on our website from October 1 through Election Day (with almost 12,000 sessions)–more than a 800% increase over the previous month.
  • Our online Voters’ Guide,,  had 20,873 active users in the Metro area from October 1 through Election Day 2018. More than 14,000 of these users were in Multnomah County.
  • A total of 659 people attended our forums and 23 Speakers’ Bureau events.

Our nonpartisan information clearly had a big impact! We are grateful to the volunteers and donors who made this possible. The 79 volunteers listed here helped us achieve these successes. Our donors included many individuals, as well as businesses and foundations. See the list of donors here.

Help us continue our work: Empowering Voters. Defending Democracy.